Social media encircles is all, whether you snap, tweet, and instagram, or you stick to the classic Facebook, every person is somehow involved in the internet phenomenon. We've seen great triumphs come through social media, like the Arab Spring revolutions of 2010 that were largely orchestrated on social media. The benefits of social media seem to be obvious and endless, but too many users are unwilling to see the dark side of media, the decline of face-to-face interaction accompanying the increasing need to stay “connected” at all times.
In 2016, it is hard to miss the productivity and connectivity of social media; it helps keep us in contact with loved ones, promotes our businesses, and spreads important news to the world. When I travelled to Germany last summer, I found out same-sex marriage was legalized on a federal level through a tweet from @BuzzFeedNews, and all the subsequent tweets from jubilant supporters of the movement. Had I not logged onto twitter that at that time, I probably would not have found out for days, or maybe not even until after I returned. Messaging apps like WhatsApp and KakaoTalk enabled me and my family to text without having to front outrageous international phone charges, as well as the video chat capabilities of Facebook Messenger and Skype.
In The Circle, particularly in the beginning of the novel before it becomes clear the overwhelming power the company holds, similar benefits are seen. TruYou disables anonymity, drastically lowering bullying and other digital harassment that is perpetuated when internet users can "mask" themselves behind a computer screen. The sheer involvement of Circlers in networking allows people of similar beliefs to meet and discuss their passions with like-minded people.
What goes often unnoticed is the creation of an entirely separate world from reality. Though anonymity is not possible through TruYou and The Circle's services, the ability to create separate, online personalities creates a gateway for many people to get lost in the endless appeal of social media. Even if the account is not created under an alias or anonymously, an internet presence, like an Instagram account or a Tumblr blog, opens up a whole new world to explore. Number of followers, likes, or views becomes a form of validation, similar to athletic competitions in which the best participants receive awards for their accomplishments.
Just like followers on Instagram or views on Youtube, The Circle's Partirank puts a number to internet participation. Mae spends countless overtime hours Zinging, posting, commenting, and sharing on her Inner- and Outer-Circle feeds to raise her rank, hours she could have spent thinking of new ideas, talking to her parents, or getting some much needed rest. These numerical values become a competition in our world where we place so much importance on being number one. Look at the school system and you can see the heavy weight of competition prominent throughout-- between exams, standardized tests, and overall grades, students are pressured to get the highest score they can manage, even moreso in countries outside the U.S. like China and Germany.
The problem here is not necessarily that people want to be number one, as a little competition is healthy and keeps us stimulated, but that in attempting to obtain the top rank, be it literally through The Circle's party rank, or through likes and followers online, reality is forgotten. How many times have you gone out with friends or hung out at someone's house, and though you were all gathered in the same place, each person was glued to their individual phone screen? Maybe it's because I'm just a boring person, but I often find myself talking to the side or top of someone's face as they look at their phone instead of me while I'm telling a story. Mae, though she has spend perhaps too many hours glued to a screen, has very few close friends. She knew practically nothing about Kalden (though he is a special case), hardly spoke to Annie once her career starting developing, and rarely met up with any other coworkers outside of work. This lack of close, personal relationships is also evident in today's society; sure, you have a million followers on Instagram, but how much time did you spend taking pictures, editing, commenting, and otherwise promoting online while real people passed by you without taking a second glance?
Social media has impacted the world in positive ways by creating mediums for communication and the spreading of news, but has also detracted from the development of deep relationships. The next time your phone buzzes with a new notification from Instagram, stop and think who you might be ignoring by swiping right, for glancing away could find you a new friend or a stronger bond with those you love.